The Campaign Code: Unlocking the Secrets of Election Victory

Indian elections look like a grand spectacle on TV, with unending debates and political analysis. However, the real action happens in war rooms and endless conversations with people. This book shares my journey into political consulting, beginning as a curious observer of politics and culminating in the middle of high-octane campaigns, where I solved challenging problems for politicians. These are the stories of long nights, unexpected twists and the quiet struggles that never make headlines. Alongside the stories are lessons on how parties reach voters, shape messages and fight to the finish. It is a journey and an invitation to see politics from the inside.

Author
Ganesh Maruvada

Language
English

Number Of Pages
200